She is also Acting Head of Academy Breaking Convention at Sadler’s Wells, where she leads and mentors a cohort of hip-hop and theatre students.

A seasoned dancer, singer, choreographer, director, actor, and filmmaker, Sam has worked with global artists including Beyoncé and Sean Paul. Trained at the Urdang Academy, she has extensive experience touring, choreographing, and performing across commercial and stage productions.

As CEO and Artistic Director of X7eaven Academy, she has built a positive environment for young people to develop skills in dance, music, vocals, and acting. Sam is the principal examiner for the Street and Commercial syllabus, overseeing standards and assessment for aspiring dancers.

She also adjudicates worldwide, consults with arts organisations, and champions access and excellence in the performing arts. Through X7eaven Productions, she continues to create work that empowers young people and gives them a voice.